Publicity and Marketing · 3 of 4
Write-up: the campaign's creative choices
Publicity choices made by the team
Told to the world by Pei Runwei Zejia
From Publicity:
Have you noticed most of the publicity materials are all centred around out 3D models? Well, the publicity team's big idea, is to Think Different. It is to stand out. And what better way to do it than the tested and proven over and over again method: 3D modelling. Somehow, teachers are always impressed if my WA projects have 3D modelling and animaton. Thus, this time round, Our Publicity theme had centred our publicity thyeme on 3D modelling, through these aspects: 1. Trailers (half animated using custom in-house assets) 2. Video Games (reusing those assets in a more optimised way for real-time gameplay) 3. Website character wheel (models of actors) We worked extremely hard for the production of the trailer, with more than 30 hours to make and 100 hours of rendering in 4k. We really hope you enjoy them. These connected experiences, all within one website, 2bdrama.vercel.app, provides an extraordinary publicity experience