Section 04 of 14 · Bringing an audience
Publicity and Marketing
Posters, trailers, social media and the marketing campaign: the materials the publicity team made and the choices behind them.
Told to the world by Pei Runwei Zejia
In this section
Our First Post
The first ig post on our Drama Challenge Instagram Account, shares about our play and the cast and backstage crew.
Sneak Peak Behind cast's scrip memorising process
Long and daunting process of script rehearsal and memorisation.
Makerspace session 23rd July
Sneak peak behind the set and prop team's hard work in making the stalls, food, miscellaneous items, etc.
Meet the Main Actors
Introduces our primary cast, Yexiang (Jalil), Maqil (Cai), Jun Ming (Marco), Max (Bao)
2B Drama Challenge|Trailer 1
2B Drama Challenge|Trailer 2
From Publicity:
Have you noticed most of the publicity materials are all centred around out 3D models? Well, the publicity team's big idea, is to Think Different. It is to stand out. And what better way to do it than the tested and proven over and over again method: 3D modelling. Somehow, teachers are always impressed if my WA projects have 3D modelling and animaton. Thus, this time round, Our Publicity theme had centred our publicity thyeme on 3D modelling, through these aspects: 1. Trailers (half animated using custom in-house assets) 2. Video Games (reusing those assets in a more optimised way for real-time gameplay) 3. Website character wheel (models of actors) We worked extremely hard for the production of the trailer, with more than 30 hours to make and 100 hours of rendering in 4k. We really hope you enjoy them. These connected experiences, all within one website, 2bdrama.vercel.app, provides an extraordinary publicity experience
Website used of advertising